This type of advertising cheapens the image of the brand.
English dictionary. 2014.
Cheapen — Cheap en, v. t. [imp. & p. p. {Cheapened}; p. pr. & vb. n. {Cheapening}.] [OE. cheapien, chepen, to trade, buy, sell, AS. ce[ a]pian; akin to D. koopen to buy, G. kaufen, Icel. kaupa, Goth. kaup[=o]n to trade. Cf. {Chap} to bargain.] 1. To ask… … The Collaborative International Dictionary of English
cheapen — index damage, debase, deduct (reduce), demean (make lower), denature, depreciate, depress, dilute … Law dictionary
cheapen — [v] diminish worth abase, beat down, belittle, corrupt, damage, debase, decline, decry, degrade, demean, denigrate, depreciate, derogate, devalue, discredit, disparage, downgrade, drop, fall, lose value, lower, mar, mark down, minimize, reduce,… … New thesaurus
cheapen — ► VERB 1) lower the price of. 2) degrade the worth of … English terms dictionary
cheapen — [chēp′ən] vt. [ME chepen < OE ceapian, to trade, buy (pres. meaning < CHEAP)] 1. to make cheap or cheaper 2. to depreciate, belittle, or bring into contempt 3. Archaic to bargain for vi. to become cheap or cheaper … English World dictionary
cheapen — verb 1 (T) to make something or someone seem to have lower moral standards than they had before: cheapen yourself by doing sth: Don t cheapen yourself by accepting their bribe. 2 (I, T) to become or make something become lower in price or value:… … Longman dictionary of contemporary English
cheapen — verb (cheapened; cheapening) Date: 1562 transitive verb 1. [obsolete English cheap to price, bid for] archaic a. to ask the price of b. to bid or bargain for 2. a. t … New Collegiate Dictionary
cheapen — cheapener, n. /chee peuhn/, v.t. 1. to make cheap or cheaper. 2. to lower in esteem; bring into contempt: Constant swearing cheapened him. 3. to decrease the quality or beauty of; make inferior or vulgar: She cheapened the dress by adding a… … Universalium
cheapen — verb a) to decrease the value of; to make cheap b) to make vulgar … Wiktionary
cheapen — Synonyms and related words: adulterate, alloy, bargain, beat down, bid, bid for, break, canker, chaffer, coarsen, confound, contaminate, corrupt, cut, cut prices, debase, debauch, decline, decry, defile, deflate, deflower, degenerate, degrade,… … Moby Thesaurus
